So what's your view on all the costly stuff 'people' say we should do to help sell more copies of our books?
Are you shipping newsletters and post cards to a long list of readers every time a new title is released? Or do you prefer 'working' them via your email and web site?
Have you had success with a certain facet of the marketing mayhem?
Or did you find it all a big fat waste of time and money?
I'm about to embark on a new campaign, and want to know what YOU're all doing that works!